Green Initiatives
Lamar Advertising has used recyclable, polyethylene printing substrate in place of non-recyclable glued paper since 2006 and has recently switched from vinyl substrate to a similar polyethylene one for other jobs. It also uses UV light to cure the inks printed on its substrates instead of evaporating solvents, eliminating VOC's (Volatile Organic Compounds). In addition, Lamar has reduced the energy consumption of its billboards by 50% by switching to a new lighting system and is currently using solar panels and testing wind turbines to power some of its outdoor advertising network.
By switching to all-polyethylene printing substrates, Lamar now uses 100% recyclable materials for its billboards. The lower weight of these materials has also reduced fuel and transportation costs by nearly 65%. Recyclable polyethylene bags are also being used to ship its printed materials to save both cardboard and space in trucks.
Read more about this topic: Lamar Advertising Company
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