History
LGR was originally known as the Lake Geneva Speed Center. Promoters generated publicity by building an airplane landing strip, which they used to bring in movie stars. The promoters claimed the starts were part of the huge investment being made to construct a drag strip that would be nationally known. Lake Geneva was the home to a Playboy Mansion. Contractors got swallowed up in the excitement and did work without upfront payment.
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—Thomas Paine (1737–1809)