Today
The city has beautifully maintained its past architecture, making it one of the most picturesque and historically rich cities on the Atlantic coast. This helped develop a strong tourism industry.
La Rochelle possesses a commercial deep water harbour, named La Pallice. The large submarine pens built during World War II still stand there, although they are not in use. La Pallice is equipped with oil unloading equipment, and mainly handles tropical wood. It is also the location of the fishing fleet, which was moved from the old harbour in the centre of the city during the 1980s.
La Rochelle also maintains strong links with the sea by harbouring the largest marina for pleasure boats in Europe at Les Minimes, and a rather rich boat-building industry.
La Rochelle has a very big aquarium, and a small botanical garden (the Jardin des plantes de La Rochelle).
The Calypso, the ship used by Jacques-Yves Cousteau as a mobile laboratory for oceanography, and which was sunk after a collision in the port of Singapore (1996) is now on display (sadly rotting) at the Maritime Museum of La Rochelle.
One of the biggest music festivals in France, "FrancoFolies", takes place each summer in La Rochelle, where Francophone musicians come together for a week of concerts and celebration. 2004 marked the 20th anniversary of this event. The French Socialist Party has held its annual summer convention (Université d'été) in La Rochelle since 1983.
La Rochelle is the setting for the best-selling series of French language textbooks in the UK, titled Tricolore. The central character, Martine Domme, lives with her family at the fictional address of 12, rue de la République.
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