Centennial
To celebrate its centennial in 1983, la Croix-l’Événement took on a newer, more attractive layout, added new sections and saw the arrival as editor in chief of Noël Copin. The readership continued to decline, but the new team led by Bruno Frappat, former editing director of Le Monde who arrived in January 1995, hopes to fight against this trend of general disaffectation with the press which is plaguing a large number of French newspapers. (A regular printing in 1998 would be of about 127,000 copies).
Bayard Press is reacting to this with a double strategy. On the one hand they are investing in the modernisation of La Croix, with electronic editing and a full electronic archive of the paper. On the other hand, they have increased their diversification, taking on a bigger presence in French children's press and adding new publications of a Catholic nature. They have also been involved in coproducing children's television and turning certain titles, such as Notre temps, into international publications.
The paper's efforts have met with some success and in 2005 reported a 1.55% increase in circulation. Today, La Croix is one of only three daily national French newspapers to turn a profit.
The editors of La Croix observed another centennial on January 12, 1998 (the publication of Émile Zola's J'Accuse!, the opening salvo in the defence of Dreyfus) by examining its role in the Dreyfus Affair. Where in 1898 they published "Down with the Jews!" and labeled Dreyfus as "the enemy Jew betraying France," the editors in 1998 stated "Whether Assumptionists or laymen, the editors of La Croix had at the time an inexcusable attitude."
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