KXOR (AM) - History

History

The station was assigned the call sign KZTU on August 23, 1991. On August 12, 2004, the station changed its call sign to the current KXOR.

On December 30, 2009, KXOR went off the air citing "substantial decreases in its revenue flow" over the past three years. In its application to the FCC for special temporary authority to remain silent, the station's license holder claimed that "losses have reached the point that the station no longer generates sufficient funds to pay operating expenses" and that the company is seeking to either sell the station or refinance and return to operation. The FCC granted the station authority to remain silent on March 4, 2010.

Until going dark on December 30, 2009, KXOR broadcast a mixed Regional Mexican music and Spanish-language talk radio format branded as "La X 660" to the Eugene, Oregon, area. This programming was aired in conjunction with sister station KXPD (1040 AM) in Portland, Oregon. In September 2010, the station filed for an extension of this authority but the application was dismissed as moot on October 25, 2010. The station returned to the air on October 18, 2010, as a Regional Mexican station with the "La Ke Buena" branding.

In December 2011, Churchill Media, LLC, applied to the FCC to transfer KXOR and sister station KLZS to "Arlie & Company". Both companies are wholly owned by Suzanne K. Arlie and the transfer was made as a "business reorganization". The FCC approved the move on December 29, 2011, and formal consummation of the transaction took place the same day.

In February 2012, Arlie & Company reached an agreement to sell KXOR to Zion Multimedia (Otto R. Azurdia, president) for $548,100 through their Zion Multimedia Oregon Corporation holding company. The deal gained FCC approval on April 2, 2012, and was formally consummated on April 17, 2012.