Competition
KXOL has 7 competing stations. 105.9 KPWR (Power 106), 93.9 KXOS (Exitos), 102.7 KIIS (KIIS FM), and 97.1 KAMP (AMP Radio) compete with KXOL in the L.A. area. 99.1 KGGI competes with KXOL in the IE and parts of east L.A. County. 104.7 KCAQ(aka Q104-7) and 103.3 KVYB(aka The Vibe) compete with KXOL in parts of Ventura County and L.A. County(in areas near the L.A. County-Ventura County border line. KVYB's signal can only be heard in very little of KXOL's signal coverage areas because of KVYB's signal coming from distant Santa Barbara.
96.1 KWIE at one point had the same hurban music format as KXOL, but then later changed to a Rhythmic Top 40 music format up until its flip to Regional Mexican in August 2007. KVYB, whose format originally started out as a hybrid Hurban/Rhythmic because of its target audience at the beginning of that station's debut, has now completely shifted to a more Rhythmic direction.
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