Popular Culture
The advertising slogan "What would you do for a Klondike bar?" has been subject of much parody and many references in popular culture.
- The expression "What Would Jesus do for a Klondike Bar?" parodistically combines the motto "What would Jesus do?" and the slogan "What would you do for a Klondike bar?", has become an internet meme. Several websites sell t-shirts with this expression, including Cafepress and T-Shirt Hell. YTMND also features clips and images based on it.
- During the summer of 2008 Klondike worked with Andy Samberg, Akiva Schaffer and Jorma Taccone of The Lonely Island, who created a series of digital shorts in conjunction with the "What would you do for a Klondike Bar?" national video contest. The contest challenged Americans to respond to the brand's iconic question by submitting videos for the chance to win a cash prize and a trip to meet The Lonely Island for a digital short consultation.
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