Klondike Bar

Klondike Bar

Klondike is a brand name for a dessert generally consisting of a vanilla ice cream square coated with a thin layer of chocolate. The first recorded advertisement for the Klondike was on February 5, 1922 in the Youngstown Vindicator. They are generally wrapped with a silver-colored wrapper, upon which the mascot for the brand, a polar bear, appears. In the UK, the generic name for this type of dessert is choc ice. Unlike many similar frozen treats, the Klondike bar does not possess a stick for a handle (see ice pop for comparison), a point often touted in advertising.

The Klondike bar was created by the Isaly Dairy Company of Mansfield, Ohio in the early 1920s and named after the Klondike River of Alaska and Canada. Rights to the name were eventually sold to Good Humor-Breyers, part of Unilever. It is known for its jingle slogan "What would you do for a Klondike Bar?" The Klondike Bar was also the first created ice cream bar with Good Humor taking the idea and adding a handle or stick to become the first ice cream bar on a stick.