Major U.S. Consumer Product Lines
- Cottonelle
Cottonelle is a brand name for bath products. Product forms include premium bath tissue and flushable moist wipe products.
- Depend
Depend is a brand name for incontinence products worn by adults.
- GoodNites
GoodNites are absorbent disposable underwear manufactured by Kimberly Clark (makers of Huggies Diapers and Depend Briefs) made primarily for children and teens who still wet the bed at night. They can also be used for daytime protection.
- Huggies
Huggies are disposable diapers for infants and toddlers. Additional Huggies brand products include "Huggies Clean Team" products for toddlers such as shampoo, hand soap, wash mitten, etc.
- Little Swimmers
Little Swimmers is a brand of disposable swim diaper.
- Kleenex
Kleenex is the brand name of facial tissue paper. Many versions have been made, including with lotion, our softest ever!, and regular. In the '70s, Dr. Cody Sweet (color psychologist) was hired through Dan Edelman Public Relations to represent the newly-styled and colored quadrant designed boxes of the product as national media spokesperson.
- Kotex
Kotex is a feminine hygiene product line, which includes panty liners, sanitary napkins, and tampons.
- Pull-Ups
Pull-Ups is a brand name of training pants for toddlers, marketed together with the Huggies brand of baby products.
- Scott
Scott is a brand name of paper napkins, paper towels, and bath tissue/wipes.
- VIVA
VIVA is a brand name of heavy-duty paper towels.
Read more about this topic: Kimberly-Clark
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“Never be afraid to meet to the hilt the demand of either work or friendshiptwo of lifes major assets.”
—Eleanor Robson Belmont (18781979)
“The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of ones own destruction, has become a biological need.”
—Herbert Marcuse (18981979)
“In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.”
—Daniel J. Boorstin (b. 1914)
“[Children] do not yet lie to themselves and therefore have not entered upon that important tacit agreement which marks admission into the adult world, to wit, that I will respect your lies if you will agree to let mine alone. That unwritten contract is one of the clear dividing lines between the world of childhood and the world of adulthood.”
—Leontine Young (20th century)