Promotion
Prior to the series, a viral campaign featuring a short video of Kick-Ass, the main character of the comic, being "caught on tape" performing a heroic act was uploaded to YouTube and spread around the Internet. Later, a real-life MySpace page was created, supposedly maintained by the character, where it was written that "Mark Millar is doing a comic-book about me with John Romita Jr."
A charity auction was held to name the main character. The winner, Dave Lizewski, chose his own name.
Each issue also singles out specific comic shops, crediting them for taking part in the "home-made effort" to promote the book and encourages readers to support them.
Read more about this topic: Kick-Ass (comics)
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)