KFBK in The Fifties and Sixties
As television took over network programming, KFBK would reinvent itself as a news, information, sports, and entertainment station. Because of its 50,000 W signal strength and location in the heart of the Central Valley, the station became the chief method by which farmers obtained weather, prices and other vital farming information. KFBK carried CBS Radio programming including top-of-the-hour newscasts, plus specialized reports from Edward R. Murrow and Lowell Thomas. Local news programs included the Richfield Reporter. Tony Koester was both the long-time voice of the minor league Sacramento Solons and the station's sports directOR. When the San Francisco Giants arrived in 1958, the station began a long partnership carrying their games. Entertainment programming included Arthur Godfrey and Doug Pledger.
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Famous quotes containing the words fifties and/or sixties:
“In the early forties and fifties almost everybody “had about enough to live on,” and young ladies dressed well on a hundred dollars a year. The daughters of the richest man in Boston were dressed with scrupulous plainness, and the wife and mother owned one brocade, which did service for several years. Display was considered vulgar. Now, alas! only Queen Victoria dares to go shabby.”
—M. E. W. Sherwood (1826–1903)
“For me, the lame part of the Sixties was the political part, the social part. The real part was the spiritual part.”
—Jerry Garcia (1942–1995)