K Foundation Adverts
The first manifestation of the K Foundation was a series of adverts in UK national newspapers in 1993. The first adverts, in July 1993, were cryptic, referring to "K Time" and advising readers to "Kick out the clocks". There was also an advert for their single "K Cera Cera" which was "Available nowhere ... no formats" and which was not planned for release until world peace was established. The single was eventually released, but only in Israel.
"When the first in a strange series of full-page ads appeared in The Independent on July 4", said The Face, "people started whispering. The cultish rhetoric, the unfathomable "Divide and Kreate" slogans, the K symbols, all suggested that the kings of cultural anarchy were back." Each advert cost between £5,000 and £15,000.
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“I desire to speak somewhere without bounds; like a man in a waking moment, to men in their waking moments; for I am convinced that I cannot exaggerate enough even to lay the foundation of a true expression.”
—Henry David Thoreau (1817–1862)