History
The origins of the slogan are unclear. Juan Valdez has appeared in advertisements for Colombian coffee since 1959. Jaime Daremblum, then-Costa Rican ambassador to the United States, used the phrase in a 1999 speech.
Apparently the message about Juan Valdez as a drinker of Costa Rican coffee was attributed to José Duval, a New York based actor, who was the first Juan Valdez.
Read more about this topic: Juan Valdez Drinks Costa Rican Coffee
Famous quotes containing the word history:
“The only history is a mere question of one’s struggle inside oneself. But that is the joy of it. One need neither discover Americas nor conquer nations, and yet one has as great a work as Columbus or Alexander, to do.”
—D.H. (David Herbert)
“The greatest horrors in the history of mankind are not due to the ambition of the Napoleons or the vengeance of the Agamemnons, but to the doctrinaire philosophers. The theories of the sentimentalist Rousseau inspired the integrity of the passionless Robespierre. The cold-blooded calculations of Karl Marx led to the judicial and business-like operations of the Cheka.”
—Aleister Crowley (1875–1947)
“As I am, so shall I associate, and so shall I act; Caesar’s history will paint out Caesar.”
—Ralph Waldo Emerson (1803–1882)