Juan Valdez Drinks Costa Rican Coffee - History

History

The origins of the slogan are unclear. Juan Valdez has appeared in advertisements for Colombian coffee since 1959. Jaime Daremblum, then-Costa Rican ambassador to the United States, used the phrase in a 1999 speech.

Apparently the message about Juan Valdez as a drinker of Costa Rican coffee was attributed to José Duval, a New York based actor, who was the first Juan Valdez.

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