History
It was established as "Japan Tourist Bureau (ジャパンツーリストビューロー, Japan Tsūrisuto Byūrō?)", which takes care of foreign tourist visiting Japan, in 1912. In 1941, it was renamed as East Asian Travel Agent (東亜旅行社, Tōa Ryokōsha?), then changed its status from corporation to foundation on the following year, although it still has functions as a travel agent company. After the World War II, it is renamed as "Japan Travel Bureau (日本交通公社, Nihon Kōtsū Kōsha?)". In 1963, Japan Travel Bureau was divided into two different organizations by separating travel agent function as an independent corporation while leaving foundation as it was, then same name is given to both organizations. On January 1, 2001, the corporation side was renamed as "JTB Corporation", while the name of foundation side remains as it was.
Read more about this topic: JTB Corporation
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“There is nothing truer than myth: history, in its attempt to “realize” myth, distorts it, stops halfway; when history claims to have “succeeded” this is nothing but humbug and mystification. Everything we dream is “realizable.” Reality does not have to be: it is simply what it is.”
—Eugène Ionesco (b. 1912)
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