John Pemberton in Popular Culture
The Fallout series of video games feature a beverage called Nuka-Cola, which is based on Coca-Cola. The inventor's name, John Caleb-Bradberton, is based on both Pemberton and Pepsi inventor Caleb Bradham
In 2010, the Coca-Cola Company paid tribute to Pemberton as a key character within an advertising campaign called "Secret Formula". Centered on the secret ingredients of Coca-Cola, imagery related to Pemberton was used to make people more aware of Coke’s history and mythology.
The book Heck: Where the Bad Kids Go features a Dr. Pemberton as chemistry teacher; his death said to be due to overcarbonation resulting in an exploded stomach, and addicting children to soda as the reason for punishment in the afterlife.
John Pemberton was also referenced in an installment of Futurama titled "The Deep South."
In May 2010, a Twitter account was created for John Pemberton, which was subsequently "verified" by the website. It is currently active and has more than 78,000 followers as of April 2012.
Spotify is partnered with Coca-Cola, and they produced an ad together using John Pemberton's voice.
Pemberton currently has descendants living in Columbus, Georgia and some in South Carolina.
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