Breakfast Cereals
John Kellogg and his brother Will Keith Kellogg started the Sanitas Food Company to produce their whole grain cereals around 1897, a time when the standard breakfast for the wealthy was eggs and meat, while the poor ate porridge, farina, gruel, and other boiled grains. John and Will later argued over the recipe for the cereals (Will wanted to add sugar to the flakes). So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company, which eventually became the Kellogg Company, triggering a decades-long feud. John then formed the Battle Creek Food Company to develop and market soy products.
The Kelloggs did not invent the concept of the dry breakfast cereal. That honor belongs to Dr. James Caleb Jackson, who created the first dry breakfast cereal in 1863, which he called, "Granula." A patient of John's, Charles William Post, would eventually start his own dry cereal company, Post Cereals, selling a rival brand of corn flakes. Dr. Kellogg later would claim that Charles Post stole the formula for corn flakes from his safe in the Sanitarium office.
Read more about this topic: John Harvey Kellogg
Famous quotes containing the word breakfast:
“There is not enough exercise in this way of life. I try to make up by active gymnastics before I dress when I get up, by walking rapidly in the lower hall and the greenhouse after each meal for perhaps five to ten minutes, and a good hand rubbing before going to bed. I eat moderately; drink one cup of coffee at breakfast and one cup of tea at lunch and no other stimulant. My health is now, and usually, excellent.”
—Rutherford Birchard Hayes (1822–1893)