Jnananjan Niyogi - Promotion of Swadeshi Goods

Promotion of Swadeshi Goods

He was a leader in the field of promotion of swadeshi goods. In order to promote the use of indigenous materials, he used to organise Swadeshi Mela during the Durga Puja festivities. He set up a permanent exhibition at Barabazar and opened a sales counter named Swadeshi Bhandar at College Street Market. At the request of Subhas Chandra Bose, then Mayor of Kolkata, he set up the Commercial Museum on the first floor of College Street Market and organised a Buy Swadeshi movement. He displayed his organisational capabilities in setting up the Indigenous Manufacturers' Association. He established a Salesman Training Institute for the purpose.

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