Views of Modern Racing
Janssen spent most of his career with a French sponsor, profiting from the higher rate that the French franc enjoyed then against the guilder. But since then things have changed, he said.
- We had to be good all the time, from the first of February until the end of October. Because it was my duty to make the most of my sponsor's name, to get publicity. And if you had an off-day, well, you were letting your sponsors down. Now the whole sponsorship of sport has taken off. It has become so interesting to a company, because a company that wants to get its name known, you can buy a good team, with good management, good public relations, and you can get all the big names. I think, too, that the motivation has changed with the professionals as well. You get riders like Steven Rooks and Gert-Jan Theunisse saying that after the Tour they are stopping at home because they can't be bothered with criteriums, and that's not attractive for the public.
Read more about this topic: Jan Janssen
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