Jaagore
Jaago Re! One Billion Votes is a non-partisan nationwide movement that aims to awaken and enable the citizens of India, especially the youth, to register to vote. It was launched by Tata Tea and Janaagraha (a non-profit organization.) The communication was created by Lowe, Mumbai.
Jaago Re! One Billion Votes is an extension of Tata Tea's iconic Jaago Re! campaign, which focuses on social issues. In 2008, Tata Tea decided to take up youth voting as an issue, and created the One Billion Votes property in association with Janaagraha.
The mission is to register the entire of India for voting in the next 5 years, in order to better Indian democracy. In the launch year (2008–09), the campaign targets the top 35 cities of India, and aims to register millions of youth before the 2009 general elections.
Read more about Jaagore: Background, Outreach, Infection By Malware, Advertising, Advisory Group, Partners