Advertising
The Jaago Re! One Billion Votes campaign was conceptualised and executed by Lowe, Mumbai. Lowe created two commercials: the lead film that talked about the need for the youth to awaken, and a follow-up film which talked about what the website has to offer.
Several viral marketing ideas were also created and hosted on a separate website. Lowe developed 360-degree communication covering Internet advertising, radio, mall and multiplex ideas, etc.
In addition to this, Lowe created the communication for all the Outreach events planned by Janaagraha. This included activities at companies like Infosys and Wipro.
Read more about this topic: Jaagore
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)