Advertising
The Jaago Re! One Billion Votes campaign was conceptualised and executed by Lowe, Mumbai. Lowe created two commercials: the lead film that talked about the need for the youth to awaken, and a follow-up film which talked about what the website has to offer.
Several viral marketing ideas were also created and hosted on a separate website. Lowe developed 360-degree communication covering Internet advertising, radio, mall and multiplex ideas, etc.
In addition to this, Lowe created the communication for all the Outreach events planned by Janaagraha. This included activities at companies like Infosys and Wipro.
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