Jaago Re! One Billion Votes is a non-partisan nationwide movement that aims to awaken and enable the citizens of India, especially the youth, to register to vote. It was launched by Tata Tea and Janaagraha (a non-profit organization.) The communication was created by Lowe, Mumbai.
Jaago Re! One Billion Votes is an extension of Tata Tea's iconic Jaago Re! campaign, which focuses on social issues. In 2008, Tata Tea decided to take up youth voting as an issue, and created the One Billion Votes property in association with Janaagraha.
The mission is to register the entire of India for voting in the next 5 years, in order to better Indian democracy. In the launch year (2008–09), the campaign targets the top 35 cities of India, and aims to register millions of youth before the 2009 general elections.
Read more about Jaago Re! One Billion Votes: Background, Outreach, Infection By Malware, Advertising, Advisory Group, Partners
Famous quotes containing the words billion and/or votes:
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Shatters into a billion fragments
Of quiet shadows
At the blaring jazz
Of a morning sun.”
—Frank Marshall Davis (b. 1905)
“The war shook down the Tsardom, an unspeakable abomination, and made an end of the new German Empire and the old Apostolic Austrian one. It ... gave votes and seats in Parliament to women.... But if society can be reformed only by the accidental results of horrible catastrophes ... what hope is there for mankind in them? The war was a horror and everybody is the worse for it.”
—George Bernard Shaw (1856–1950)