Marketing and Advertising
Armstrong's book Persuasive Advertising: Evidence-based Principles was published by Palgrave Macmillan in 2010. In it, Armstrong presents 194 principles designed to increase the persuasiveness of advertisements. The principles were derived from empirical data, expert opinion, and observation. They are organized and indexed under ten general principles (e.g. emotion, attention), and those ten principles are further grouped into three categories: strategy, general tactics, and media-specific tactics.
In 1989, a University of Maryland study ranked Professor Armstrong among the top 15 marketing professors in the U.S. based on a study using peer ratings, citations, and publications. He serves or has served on editorial positions for the Journal of the Academy of Marketing Science, the Journal of Business Research, Interfaces, and other journals. He was awarded the Society for Marketing Advances Distinguished Scholar Award for 2000.
Armstrong's works are frequently cited; his "first-author" citation rate currently averages over 200 per year.
Armstrong has received the MERLOT Award for Exemplary Online Learning Resources as "Best Internet Site in Business Education" for 2004.
Read more about this topic: J. Scott Armstrong
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)