J. Scott Armstrong (born March 26, 1937) is an author, forecasting and marketing expert, and a professor of Marketing at the Wharton School of the University of Pennsylvania.
In 2007, Armstrong made headlines by challenging Al Gore to a $10,000 bet on yearly temperatures, which he refers to as "The Global Warming Challenge". He has also testified before Congress on flaws in forecasts of polar bear populations.
Armstrong is the co-founder of the site advertisingprinciples.com, which in 2004, won the MERLOT award for best business education site.
Read more about J. Scott Armstrong: Education and Background, Forecasting, Marketing and Advertising
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