J. Scott Armstrong (born March 26, 1937) is an author, forecasting and marketing expert, and a professor of Marketing at the Wharton School of the University of Pennsylvania.
In 2007, Armstrong made headlines by challenging Al Gore to a $10,000 bet on yearly temperatures, which he refers to as "The Global Warming Challenge". He has also testified before Congress on flaws in forecasts of polar bear populations.
Armstrong is the co-founder of the site advertisingprinciples.com, which in 2004, won the MERLOT award for best business education site.
Read more about J. Scott Armstrong: Education and Background, Forecasting, Marketing and Advertising
Famous quotes containing the words scott and/or armstrong:
“Only remember—west of the Mississippi it’s a little more look, see, act. A little less rationalize, comment, talk.”
—F. Scott Fitzgerald (1896–1940)
“rather then men shall say we were hange’d,
Let them report how we were slaine.’”
—Unknown. Johnie Armstrong (l. 51–52)