ITV Breakfast Broadcasting Limited (previously known as GMTV Limited) is the national ITV breakfast television contractor, broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November 2009.
GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak and Lorraine on 6 September 2010.
At weekends, ITV Breakfast airs children's programming, under the brands of Mini CITV and CITV between 6:00am and 8:25am. Optomen produces ITV's Saturday Cookbook which is broadcast from 8:25am on Saturday.
Famous quotes containing the word breakfast:
“You had your breakfast in bed before,
But you won’t have it there anymore.”
—Irving Berlin (1888–1989)