ITV Breakfast Broadcasting Limited (previously known as GMTV Limited) is the national ITV breakfast television contractor, broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November 2009.
GMTV, as an on-screen brand name, ended on 3 September 2010, with the newly rebranded ITV Breakfast launching new weekday breakfast programmes Daybreak and Lorraine on 6 September 2010.
At weekends, ITV Breakfast airs children's programming, under the brands of Mini CITV and CITV between 6:00am and 8:25am. Optomen produces ITV's Saturday Cookbook which is broadcast from 8:25am on Saturday.
Famous quotes containing the word breakfast:
“Like plowing, housework makes the ground ready for the germination of family life. The kids will not invite a teacher home if beer cans litter the living room. The family isn’t likely to have breakfast together if somebody didn’t remember to buy eggs, milk, or muffins. Housework maintains an orderly setting in which family life can flourish.”
—Letty Cottin Pogrebin (20th century)