Internet Advertising Market
The size of China's Internet advertising market was RMB 3.3 billion in the third quarter 2008, up 19.1% compared with the previous quarter. Baidu.com Inc, Sina Corp and Google Inc. remain the Top 3 in terms of market share. Keyword advertising market size reached RMB 1.46 billion, accounting for 43.8% of the total Internet advertising market with a quarter-on-quarter growth rate of 19.3%, while that of the online advertising site amounted to RMB 1.70 billion, accounting for 50.7% of the total, up 18.9% compared with the second quarter.
Currently, Baidu has launched the CPA platform, and Sina Corp has launched the advertising scheme for intelligent investment. The moves indicate the market trend of effective advertising with low cost. Online advertisements on automobiles, real estate and finance will keep growing rapidly in the future.
Read more about this topic: Internet In The People's Republic Of China
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