Advanced ICE
Advanced ICE implementations may include rating systems for various aspects of the service. The case for an advanced ICE implementation:
The managers want to know exactly what to fix in the application, to keep the customers happy. The customers however, will have limited time and energy to put into reporting the shortcomings. By providing a rating system (usually on a numeric scale of 1 to X, where X is 5 or 10), general satisfaction can be conveyed. By providing a text area in addition to the rating system, a user can express specific shortcomings.
Read more about this topic: Interactive Customer Evaluation
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