Voluntary Sector Response
Intelligent Giving said it received good and bad responses from charities in equal measure. Negative responses included: Steve Taylor of Sue Ryder Care, who decried the organisation as a 'self appointed guardian' with 'little demonstrable understanding of the operating framework' of charities; the Institute of Fundraising, which called its research methods 'rudimentary'; and Sir Terry Wogan (a trustee of Children in Need) who condemned its work as 'contemptible'.
Intelligent Giving's analytical approach - which resulted in the production of league-tables that rank charities by their degrees of transparency - also caused concern. Detractors argued that charities do complex work that cannot be summed up in tabular form. Intelligent Giving, however, said that its approach was significantly more nuanced than that of other charity-profiling services, such as Charity Navigator in the US.
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