Advertising Model
In text advertising commonly works on a cost per click (CPC) model, which means that each time a website visitor clicks on an In-text ad, the websites owner gets paid by the advertiser. Other models include cost per impression (CPM), cost per action CPA and cost per play CPP for multimedia content ads (also known as Pay Per Play (PPP))
Read more about this topic: In-text Advertising
Famous quotes containing the words advertising and/or model:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“I had a wonderful job. I worked for a big model agency in Manhattan.... When I got on the subway to go to work, it was like traveling into another world. Oh, the shops were beautiful, we had Bergdorf’s, Bendel’s, Bonwit’s, DePinna. The women wore hats and gloves. Another world. At home, it was cooking, cleaning, taking care of the kids, going to PTA, Girl Scouts. But when I got into the office, everything was different, I was different.”
—Estelle Shuster (b. c. 1923)