Humor Research - Measuring Responses To Humor

Measuring Responses To Humor

When someone finds something funny, there are different ways of expressing it. Common responses of humor include laughing and smiling. In 2008, a study was conducted using 155 undergraduate students at North London University in order to measure responses to humor using a British comedy. The participants were divided into one of three categories: watched a video of the comedy, listened to an audiotape of the comedy, or read a script of the comedy. Approximately half of the participants were observed by an overt video camera and half were observed by a covert video camera. Results showed that participants laughed and smiled much more frequently when watching a video of the comedy and listening to the audiotape of the comedy than when reading a script. The difference in the frequency of smiling and laughing between the video and the audiotape was not significant. Participants laughed and smiled more frequently when observed by a covert video camera than an overt video camera. Aspects of the video and audiotape such as visualization of the acting, auditory representation, and also the presence of audience laughter significantly increase the frequency of laughter and smiling.

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