Hugo Boss - Today

Today

Hugo Boss currently has at least 6,102 points of sale in 124 countries. Hugo Boss AG directly owns over 364 retail stores with over 1,000 stores and shops owned by franchisees.

Products are manufactured in a variety of locations, including the company's own production sites in Izmir, Turkey; Radom, Poland; Morrovalle, Cleveland, United States; and Metzingen, Germany.

There are two core brands, BOSS and HUGO:

  • Boss Black. Menswear (1970), womenswear (2000). Modern classic clothing which is more widely distributed than other lines, and has the broadest product range.
  • Boss Orange. Menswear (1999), womenswear (2005). Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear.
  • Boss Selection. Menswear (2003). Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles.
  • Boss Green. Menswear (2003), womenswear (2010). Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection.
  • Hugo. Menswear (1993), womenswear (1998). Fashion forward styling, with a more European look, and sometimes androgynous models.

Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung and HTC to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Procter & Gamble Prestige to produce fragrances and skincare; Movado to produce watches; and Safilo to produce sunglasses and eyewear.

In 1985 the company was floated on the stock exchange. In 1991, the Marzotto textile group acquired a 77.5% stake for $165 million. Marzotto spun off its fashion brands into the newly created Valentino Fashion Group in 2005.

In 2009, BOSS Black was by far the largest segment, consisting 68% of all sales, with the remainder made up by BOSS Orange (17%), BOSS Selection (3%), BOSS Green (3%) and HUGO (9%). Sales taken in company owned stores were 19% of total sales worldwide.

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