Hoyts - Val Morgan

Val Morgan

Val Morgan holds the advertising rights to virtually all advertising screens in Australia and almost all screens in New Zealand. In Australia, this includes the circuits of Hoyts, Greater Union, Village, Birch Carroll & Coyle, Wallis, Reading Cinemas, Australian Multiplex Cinemas, Skycity Cinemas, Regent Cinemas and the majority of independent cinemas.

In addition to on-screen advertising, Val Morgan is involved in such cinema-based advertising opportunities as co-branding, poster boxes, foyer displays and live advertisements.

Through a joint-venture with Motivate Publishing, the Gulf's leading publisher of magazines and books, Val Morgan expanded its operations into the United Arab Emirates, representing the advertising interests of many key cinemas in the region. It also began advertising in shopping centres in Australia, displaying the local weather forecast, film trailers and general advertising on television screens that can be found in selected shopping centres.