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Professional wrestling, in the sense of traveling performers paid for mass entertainment in staged matches, began in the post-Civil War period in the late 1860s and 1870s. During this time, wrestlers were often athletes with amateur wrestling experience who competed at traveling carnivals with carnies working as their promoters and bookers. Grand circuses included wrestling exhibitions, quickly enhancing them through colorful costumes and fictional biographies for entertainment, disregarding their competitive nature. Wrestling exhibits during the late 19th century were also shown across the United States in countless "athletic shows" (or "at shows"), where experienced wrestlers offered open challenges to the audience. It was at these shows, often done for high-stakes gambling purposes, that the nature of the sport changed through the competing interests of three groups of people: the impresarios, the carnies, and the barnstormers.
During the late 19th century-early 20th century, wrestling was dominated by Martin "Farmer" Burns and his pupil, Frank Gotch. Burns was renowned as a competitive wrestler, who, despite never weighing more than 160 pounds during his wrestling career, fought over 6,000 wrestlers (at a time when most were competitive contests) and lost fewer than 10 of them. He also gained a reputation for training some of the best wrestlers of the era, including Gotch, known as one of America's first sports superstars. Gotch, regarded as "peerless" at his peak, was the first to actually claim the world's undisputed heavyweight championship by beating all contenders in North America and Europe. He became the world's champion by beating European wrestling champion Georg Hackenschmidt, both in 1908 and 1911, seen by modern wrestling historians as two of the most significant matches in wrestling history. Wrestling's popularity experienced a dramatic tailspin in 1915 to 1920, becoming distanced from the American public because of widespread doubt of its legitimacy and status as a competitive sport. Wrestlers during the time recount it as largely faked by the 1880s. It also waned due to Gotch's retirement in 1913, and no new wrestling superstar emerging to captivate the public's eye.
Following the retirement of Gotch, professional wrestling (except in the Midwest) was losing popularity fast. Media attention focused on the illegitimacy of wrestling instead of its athleticism, and without a superstar like Gotch, no major personality reached a wide fanbase. In response, three professional wrestlers, Ed Lewis, Billy Sandow, and Toots Mondt, joined to form their own promotion in the 1920s, modifying their in-ring product to attract fans. The three were referred to as the "Gold Dust Trio" due to their financial success. Their promotion was the first to use time-limit matches, "flashy" new holds, and signature maneuvers. They also popularized tag team wrestling, introducing new tactics such as distracting the referee, to make the matches more exciting. Rather than paying traveling wrestlers to perform on certain dates and combining wrestlers in match-ups when they were available, they decided to keep wrestlers for months and years at a time, allowing long-term angles and feuds to develop. This was the key to their success; they were able to keep wrestlers from their competition, and were able to have regular wrestling cards. Their business succeeded quickly, gaining popularity for its freshness and unique approach to wrestling; a traveling stable of wrestlers. The Trio gained great popularity nationwide during their best years, roughly 1920 to 1925, when they performed in the Eastern territory, acquiring fans from the highly exposed big cities. The Trio was dealt a severe blow by Stanislaus Zbyszko, when he beat the rookie Wayne Munn for their world heavyweight championship, against the original booking. In addition, Zbyszko quickly dropped the title to Joe Stecher, a rival of Ed Lewis, making the situation worse for the Trio. Stecher was afraid of losing his championship, refusing to wrestle many contenders as a result. The Trio responded by calling the Munn-Zbysko match illegitimate, and reinstated Munn as champion, but quickly had him drop it to Lewis. This left two champions, Ed Lewis and Joe Stecher, who were regarded as the dominant wrestlers of the period. Stecher and Lewis did agree to a unification match years later, in 1928, when Stecher gave in and lost the title to Lewis.
Read more about this topic: History Of Professional Wrestling
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