Prohibition
Some wineries managed to survive by making wine for religious services. However, grape growers prospered. Because making up to 200 US gallons (760 L) of wine at home per year was legal, such production increased from an estimated 4,000,000 US gallons (15,000,000 L) before Prohibition to 90,000,000 US gallons (340,000,000 L) five years after the imposition of the law. Unfortunately, quality grapes do not ship well, so producers ripped out their vines and replaced them with tough but poor quality grapes such as Alicante Bouschet and Alicante Ganzin.
Following Prohibition, American wine making reemerged in very poor condition. Many talented winemakers had died, vineyards had been neglected or replanted in poor quality grapes, and Prohibition had changed Americans' taste in wines. Consumers now demanded cheap "jug wine" (so-called dago red) and sweet, fortified (high alcohol) wine. Before Prohibition dry table wines outsold sweet wines by three to one, but after the ratio was more than reversed. In 1935, 81% of California's production was sweet wines. The reputation of the state's wines suffered accordingly.
During the 1970s a system was established to identify appellations of origins, using the term American Viticultural Areas (AVA). An AVA guarantees that a minimum of 85% of the wine in the bottle comes from grapes grown in that AVA. The use of individual vineyard names guarantees that 95% of any wine using a vineyard name must be made from grapes grown in that vineyard, and from within a recognized AVA. There are 165 AVAs, of which 93 are in California.
Leading the way out of the abyss was research conducted at the University of California, Davis. Faculty published reports on which varieties of grapes grew best in which regions of the state, held seminars on winemaking techniques, consulted with grape growers and winemakers, offered academic degrees in viticulture, and promoted the production of quality wines. The results of their success would be demonstrated decades later at the Paris wine tasting in 1976, the nation's 200th anniversary.
Read more about this topic: History Of American Wine
Famous quotes containing the word prohibition:
“No political party can ever make prohibition effective. A political party implies an adverse, an opposing, political party. To enforce criminal statutes implies substantial unanimity in the community. This is the result of the jury system. Hence the futility of party prohibition.”
—Rutherford Birchard Hayes (1822–1893)
“During Prohibition days, when South Carolina was actively advertising the iodine content of its vegetables, the Hell Hole brand of ‘liquid corn’ was notorious with its waggish slogan: ‘Not a Goiter in a Gallon.’”
—Administration in the State of Sout, U.S. public relief program (1935-1943)
“Prohibition will work great injury to the cause of temperance. It is a species of intemperance within itself, for it goes beyond the bounds of reason in that it attempts to control a man’s appetite by legislation, and makes a crime out of things that are not crimes. A Prohibition law strikes a blow at the very principles upon which our government was founded.”
—Abraham Lincoln (1809–1865)