Promotion
Sony Music spent $30 million to promote the album. Prior to the album's release, the music press were anticipating how well it would sell. One analyst for SoundScan expressed the opinion that the press were out of touch with the public when it came to Jackson; the public liked him, while the press did not. He believed that "naysayers" in the media would be left surprised with the commercial reception to the HIStory campaign. "Smile", "This Time Around" and "D.S." were released as promotional singles in 1995 and December 1997. Due to lack of radio airplay, "Smile" and "D.S." did not chart on any music charts worldwide. "This Time Around", was released as radio-only single in the United States in December 1995. The song peaked at number twenty-three on the Billboard Hot R&B Singles chart and at number eighteen on the Billboard Hot Dance Music/Club Play chart solely off radio airplay.
To promote the album, Jackson embarked on the commercially successful world concert tour, entitled HIStory World Tour. The HIStory World Tour was Jackson's third, and last, concert tour as a solo artist. The HIStory World Tour, beginning in Prague, Czech Republic on September 7, 1996, attracted more than 4.5 million fans from 58 cities in 35 countries around the world. The average concert attendance was 54,878 and the tour lasted 82 tour dates. Jackson did not perform any concerts in the United States, besides two concerts in January 1997 in Hawaii. VIP seats cost, on average, $200 per person. Each concert lasted an estimated two hours and ten minutes. The HIStory World Tour concluded in Durban, South Africa on October 15, 1997.
Read more about this topic: HIStory: Past, Present And Future, Book I
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)