Market
Historical romance novels are rarely published in hardcover, with fewer than 15 receiving that status each year. The contemporary market usually sees 4 to 5 times that many hardcovers. Because historical romances are primarily published in mass-market format, their fortunes are tied to a certain extent to the mass-market trends. Booksellers and large merchandisers are selling fewer mass market paperbacks, preferring trade paperbacks or hardcovers, which prevent historical romances from being sold in some price clubs and other mass merchandise outlets.
In 2001, historical romance reached a 10-year high as 778 were published. By 2004, that number had dropped to 486, which was still 20% of all romance novels published. Kensington Books claims that they are receiving fewer submissions of historical novels, and that their previously published authors are switiching to contemporary.
Read more about this topic: Historical Romance
Famous quotes containing the word market:
“A sentimentalist, my dear Darlington, is a man who sees an absurd value in everything, and doesn’t know the market price of any single thing.”
—Oscar Wilde (1854–1900)
“Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.”
—Marshall McLuhan (1911–1980)
“To throw obstacles in the way of a complete education is like putting out the eyes; to deny the rights of property is like cutting off the hands. To refuse political equality is like robbing the ostracized of all self-respect, of credit in the market place, of recompense in the world of work, of a voice in choosing those who make and administer the law, a choice in the jury before whom they are tried, and in the judge who decides their punishment.”
—Elizabeth Cady Stanton (1815–1902)