Heroin Chic - Rise and Fall

Rise and Fall

This waifish, emaciated, and drug-addicted look was the basis of the 1993 advertising campaign of Calvin Klein featuring Kate Moss. Film director and actor Vincent Gallo contributed to the development of the image through his Calvin Klein fashion shoots.

The trend eventually faded, in part due to the drug-related death of prominent fashion photographer Davide Sorrenti. Sorrenti fell in love with teenage model and heroin addict Jaime King, and began abusing substances himself. Vulnerable due to a lifelong blood disorder, Sorrenti died in 1997 after an injection of an amount that was "not normally considered unusual". In 1999 Vogue dubbed Brazilian supermodel Gisele Bündchen "The Return of the Sexy Model" and the beginning of a new era.