Background
The tour was briefly mentioned in November 2008 by Anastacia. During an online chat session with fans, she stated, "There will be a tour but I’ve still not decided when. It’s looking like it will be mid-to-end of 2009. All I can confirm is that it will be a global tour. I'll come to Asia and Australia first, then I'll do a big stint in Europe and then America.". A month later, fan footage of Anastacia leaving a hotel in Switzerland was posted on YouTube. When fans asked about the touring Zurich, Anastacia replied, "We don’t have Zurich on the map yet. I know one of the territories close to you is Geneva I’m not even going to Rome on this one. That doesn’t mean I don’t want to come that just how they’re doing the routing." The tour was confirmed via Anastacia's official website on February 27, 2009.
Keely Myers and Chris Vaughan of the The Production Office (TPO) were responsible for the Technical Production of the tour. TPO have produced many rock and pop tours including Muse, Take That and Children in Need Rocks Royal Albert Hall to name a few. The creative director and producer of the Heavy Rotation Tour is Kim Gavin, who also worked with 2007/2008 Viva La Diva Tour with Darcey Bussell and Katherine Jenkins as well as for Take That and the Concert for Diana. Live Nation has been listed as the tour promoter. The tour venues are smaller compared to the ones where Anastacia performed during her first concert tour, but she said that she wanted to create a more intimate show for her fans. Tour managed to sell 152,000 tickets for 32 dates.
Anastacia made an appearance on This Morning on May 20, 2009 to promote the tour, where she also described the theme of the show as : " a full day in the life..." because of the fact that many of her songs are "very storytelling" as well as " a little bit Midler, a lot of theatre action going on, but video as well". On May 22, 2009 Anastacia announced on her official blog that her mother will also be appearing with her on stage (between July 9 and July 19) during the shows in Italy, Graz, Prague and Girona.
Read more about this topic: Heavy Rotation Tour
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