Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods, Inc. According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods.
ConAgra now sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and even popcorn.
In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $90 million to $100 million on a multimedia campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest. Other rebranding efforts included new packaging designs.
In Canada, Healthy Choice is a brand of Beatrice Foods Canada Ltd., a division of Parmalat. In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name.
Famous quotes containing the words healthy and/or choice:
“A two-year-old can be taught to curb his aggressions completely if the parents employ strong enough methods, but the achievement of such control at an early age may be bought at a price which few parents today would be willing to pay. The slow education for control demands much more parental time and patience at the beginning, but the child who learns control in this way will be the child who acquires healthy self-discipline later.”
—Selma H. Fraiberg (20th century)
“... the black girls didn’t get these pills because their black ministers were up on the pulpit saying that birth control pills were black genocide. What I’m saying is that black men have exploited black women.... They didn’t want them to have any choice about their reproductive health. And if you can’t control your reproduction, you can’t control your life.”
—Joycelyn Elders (b. 1933)