Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods, Inc. According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods.
ConAgra now sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and even popcorn.
In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $90 million to $100 million on a multimedia campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest. Other rebranding efforts included new packaging designs.
In Canada, Healthy Choice is a brand of Beatrice Foods Canada Ltd., a division of Parmalat. In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name.
Famous quotes containing the words healthy and/or choice:
“Franklin said once in one of his inspired flights of malignity—
Early to bed and early to rise
Make a man healthy and wealth and wise.
As if it were any object to a boy to be healthy and wealthy and wise on such terms.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“If we pretend to respect the artist at all, we must allow him his freedom of choice, in the face, in particular cases, of innumerable presumptions that the choice will not fructify. Art derives a considerable part of its beneficial exercise from flying in the face of presumptions.”
—Henry James (1843–1916)