Influence of Innis's Theories
A recent book written by Marshall Poe, Associate Professor of History at the University of Iowa, proposes a theory of media that is based on the theories of Innis. Poe's theory explains the rise of a new media by its being "pulled" into existence by organized interests after inventors have already developed the technology, or prototypes of the technology, necessary to support the media. Poe's theory also predicts the effects the media will have on society by considering eight attributes of a medium: accessibility, privacy, fidelity, volume, velocity, range, persistence, and searchability.
Read more about this topic: Harold Innis's Communications Theories
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