Hapshash and The Coloured Coat - Art

Art

The posters they designed for the UFO Club and Oz magazine drew on elements of Mucha, Ernst, Magritte, Bosch, Blake and Dulac, pulling them together in a style that art critic George Melly called "Nouveau Art Nouveau" and Time was beginning to call "Nouveau Frisco". They also designed posters for the Middle Earth club, Pink Floyd (who were the resident band at the UFO), The 5th Dimension, The Move, The Crazy World of Arthur Brown, Soft Machine and the Incredible String Band.

While other designers at the time opted for "an indiscriminate use of rainbows and any clashing colour combination, strived for maximum colour effect without sacrificing balance or harmony," and frequently used expensive gold and silver metallic inks, which previously were rarely seen on advertising posters. They also introduced a new technique to screen-printing which allowed them to "gradate from one colour to another on a single separation."

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