Art
The posters they designed for the UFO Club and Oz magazine drew on elements of Mucha, Ernst, Magritte, Bosch, Blake and Dulac, pulling them together in a style that art critic George Melly called "Nouveau Art Nouveau" and Time was beginning to call "Nouveau Frisco". They also designed posters for the Middle Earth club, Pink Floyd (who were the resident band at the UFO), The 5th Dimension, The Move, The Crazy World of Arthur Brown, Soft Machine and the Incredible String Band.
While other designers at the time opted for "an indiscriminate use of rainbows and any clashing colour combination, strived for maximum colour effect without sacrificing balance or harmony," and frequently used expensive gold and silver metallic inks, which previously were rarely seen on advertising posters. They also introduced a new technique to screen-printing which allowed them to "gradate from one colour to another on a single separation."
Read more about this topic: Hapshash And The Coloured Coat
Famous quotes containing the word art:
“The greater the decrease in the social significance of an art form, the sharper the distinction between criticism and enjoyment by the public. The conventional is uncritically enjoyed, and the truly new is criticized with aversion.”
—Walter Benjamin (1892–1940)
“The fate of our times is characterized by rationalization and intellectualization and, above all, by the “disenchantment of the world.” Precisely the ultimate and most sublime values have retreated from public life either into the transcendental realm of mystic life or into the brotherliness of direct and personal human relations. It is not accidental that our greatest art is intimate and not monumental.”
—Max Weber (1864–1920)
“Art never improves, but ... the material of art is never quite the same.”
—T.S. (Thomas Stearns)