Gruen Transfer - Description

Description

The Gruen transfer is the moment when consumers respond to "scripted disorientation" cues in the environment. Spatial awareness of their surroundings plays a key role, as does the surrounding sound, art, and music. The effect of the transfer is marked by a slower walking pace.

Read more about this topic:  Gruen Transfer

Famous quotes containing the word description:

    An intentional object is given by a word or a phrase which gives a description under which.
    Gertrude Elizabeth Margaret Anscombe (b. 1919)

    Everything to which we concede existence is a posit from the standpoint of a description of the theory-building process, and simultaneously real from the standpoint of the theory that is being built. Nor let us look down on the standpoint of the theory as make-believe; for we can never do better than occupy the standpoint of some theory or other, the best we can muster at the time.
    Willard Van Orman Quine (b. 1908)

    As they are not seen on their way down the streams, it is thought by fishermen that they never return, but waste away and die, clinging to rocks and stumps of trees for an indefinite period; a tragic feature in the scenery of the river bottoms worthy to be remembered with Shakespeare’s description of the sea-floor.
    Henry David Thoreau (1817–1862)