Group Decision Making in Psychology
The social identity approach suggests a more general approach to group decision making than the popular Groupthink model which is a narrow look at situations where group decision making is flawed. Social identity analysis suggests that the changes which occur during collective decision making is part of rational psychological processes which build on the essence of the group in ways that are psychologically efficient, grounded in the social reality experienced by members of the group and have the potential to have a positive impact on society.
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