Greenpeace - History - Organizational Development

Organizational Development

Greenpeace evolved from a group of Canadian protesters into a less conservative group of environmentalists who were more reflective of the counterculture and hippie youth movements of the 1960s and 1970s. The social and cultural background from which Greenpeace emerged heralded a period of de-conditioning away from old world antecedents and sought to develop new codes of social, environmental and political behavior.

In the mid-1970s independent groups using the name Greenpeace started springing up world wide. By 1977 there were 15 to 20 Greenpeace groups around the world. At the same time the Canadian Greenpeace office was heavily in debt. Disputes between offices over fund-raising and organizational direction split the global movement as the North American offices were reluctant to be under the authority of the Vancouver office and its president Patrick Moore.

After the incidents of Moruroa, David McTaggart had moved to France to battle in court with the French state and helped to develop the cooperation of European Greenpeace groups. David McTaggart lobbied the Canadian Greenpeace Foundation to accept a new structure which would bring the scattered Greenpeace offices under the auspices of a single global organization. The European Greenpeace paid the debt of the Canadian Greenpeace office and on October 14, 1979, Greenpeace International came into existence. Under the new structure, the local offices would contribute a percentage of their income to the international organization, which would take responsibility for setting the overall direction of the movement with each regional office having one vote. Some Greenpeace groups, namely London Greenpeace (dissolved in 2001) and the US-based Greenpeace Foundation (still operational) however decided to remain independent from Greenpeace International.

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