Cleanup Efforts
At the time of writing in October 2012, there is very little being done to mitigate the pollution. One firm, Method, is introducing a dish and hand soap packaged in an opaque plastic bottle the color of dirty ocean water. The bottles are made from plastic debris that washed up on Hawaiian beaches and recovered by Method employees and volunteers.
Method sent crews to Hawaii because detritus is constantly washed onto some of its beaches. “We want to create a conversation about recycling plastics,” Mr. Lowry of the "greens" department said. “The real objective is to make the point that we ought to work with the plastics already on the planet.”
Read more about this topic: Great Pacific Garbage Patch
Famous quotes containing the word efforts:
“There are few efforts more conducive to humility than that of the translator trying to communicate an incommunicable beauty. Yet, unless we do try, something unique and never surpassed will cease to exist except in the libraries of a few inquisitive book lovers.”
—Edith Hamilton (1867–1963)