Cleanup Efforts
At the time of writing in October 2012, there is very little being done to mitigate the pollution. One firm, Method, is introducing a dish and hand soap packaged in an opaque plastic bottle the color of dirty ocean water. The bottles are made from plastic debris that washed up on Hawaiian beaches and recovered by Method employees and volunteers.
Method sent crews to Hawaii because detritus is constantly washed onto some of its beaches. “We want to create a conversation about recycling plastics,” Mr. Lowry of the "greens" department said. “The real objective is to make the point that we ought to work with the plastics already on the planet.”
Read more about this topic: Great Pacific Garbage Patch
Famous quotes containing the word efforts:
“What I am anxious to do is to get the best bill possible with the least amount of friction.... I wish to avoid [splitting our party]. I shall do all in my power to retain the corporation tax as it is now and also force a reduction of the [tariff] schedules. It is only when all other efforts fail that I’ll resort to headlines and force the people into this fight.”
—William Howard Taft (1857–1930)