Global Village (term)

Global Village (term)

Global Village is a term closely associated with Marshall McLuhan, popularized in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964). McLuhan described how the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time. In bringing all social and political functions together in a sudden implosion, electric speed heightened human awareness of responsibility to an intense degree.

Marshall McLuhan predicted the Internet as an "extension of consciousness" in The Gutenberg Galaxy: The Making of Typographic Man thirty years before its commercialization.

The next medium, whatever it is - it may be the extension of consciousness - will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual's encyclopedic function and flip into a private line to speedily tailored data of a saleable kind.

Today, the term "Global Village" can be used to describe the Internet and World Wide Web. On the Internet, physical distance is even less of a hindrance to the real-time communicative activities of people, and therefore social spheres are greatly expanded by the openness of the web and the ease at which people can search for online communities and interact with others who share the same interests and concerns. Therefore, this technology fosters the idea of a conglomerate yet unified global community. According to McLuhan, the enhanced "electric speed in bringing all social and political functions together in a sudden imposion has heightened human awareness of responsibility to an intense degree." Increased speed of communication and the ability of people to read about, spread, and react to global news quickly, forces us to become more involved with one another from various social groups and countries around the world and to be more aware of our global responsibilities. Similarly, web-connected computers enable people to link their web sites together. This new reality has implications for forming new sociological structures within the context of culture.

Read more about Global Village (term):  From Global Village To Global Theatre

Famous quotes containing the words global and/or village:

    However global I strove to become in my thinking over the past twenty years, my sons kept me rooted to an utterly pedestrian view, intimately involved with the most inspiring and fractious passages in human development. However unconsciously by now, motherhood informs every thought I have, influencing everything I do. More than any other part of my life, being a mother taught me what it means to be human.
    Mary Kay Blakely (20th century)

    The next forenoon we went to Oldtown.... The Indian is said to cultivate the vices rather than the virtues of the white man. Yet this village was cleaner than I expected, far cleaner than such Irish villages as I have seen.
    Henry David Thoreau (1817–1862)