From Global Village To Global Theatre
No chapter in Understanding Media, or later books, contains the idea that the Global Village and the electronic media create unified communities. In fact, in an interview with Gerald Stearn, McLuhan says that it never occurred to him that uniformity and tranquillity were the properties of the Global Village. McLuhan argued that the Global Village ensures maximal disagreement on all points because it creates more discontinuity and division and diversity under the increase of the village conditions. The Global Village is far more diverse.
After the publication of Understanding Media, McLuhan starts to use the term Global Theater to emphasise the changeover from consumer to producer, from acquisition to involvement, from job holding to role playing, stressing that there is no more community to clothe the naked specialist.
Read more about this topic: Global Village (term)
Famous quotes containing the words global, village and/or theatre:
“Ours is a brand—new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village ... a simultaneous happening.”
—Marshall McLuhan (1911–1980)
“There were those young men,
those village lands
and that youthfulness of mine.
People tell it
like a tale
that I must listen to.”
—Hla Stavhana (c. 50 A.D.)
“People fall out of windows, trees tumble down,
Summer is changed to winter, the young grow old
The air is full of children, statues, roofs
And snow. The theatre is spinning round,
Colliding with deaf-mute churches and optical trains.
The most massive sopranos are singing songs of scales.”
—Wallace Stevens (1879–1955)