From Global Village To Global Theatre
No chapter in Understanding Media, or later books, contains the idea that the Global Village and the electronic media create unified communities. In fact, in an interview with Gerald Stearn, McLuhan says that it never occurred to him that uniformity and tranquillity were the properties of the Global Village. McLuhan argued that the Global Village ensures maximal disagreement on all points because it creates more discontinuity and division and diversity under the increase of the village conditions. The Global Village is far more diverse.
After the publication of Understanding Media, McLuhan starts to use the term Global Theater to emphasise the changeover from consumer to producer, from acquisition to involvement, from job holding to role playing, stressing that there is no more community to clothe the naked specialist.
Read more about this topic: Global Village (term)
Famous quotes containing the words global, village and/or theatre:
“Ours is a brand—new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village ... a simultaneous happening.”
—Marshall McLuhan (1911–1980)
“Tom was a glittering hero once more—the pet of the old, the envy of the young. His name even went into immortal print, for the village paper magnified him. There were some that believed he would be President, yet, if he escaped hanging.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“The poem of the mind in the act of finding
What will suffice. It has not always had
To find: the scene was set; it repeated what
Was in the script.
Then the theatre was changed
To something else. Its past was a souvenir.”
—Wallace Stevens (1879–1955)