From Global Village To Global Theatre
No chapter in Understanding Media, or later books, contains the idea that the Global Village and the electronic media create unified communities. In fact, in an interview with Gerald Stearn, McLuhan says that it never occurred to him that uniformity and tranquillity were the properties of the Global Village. McLuhan argued that the Global Village ensures maximal disagreement on all points because it creates more discontinuity and division and diversity under the increase of the village conditions. The Global Village is far more diverse.
After the publication of Understanding Media, McLuhan starts to use the term Global Theater to emphasise the changeover from consumer to producer, from acquisition to involvement, from job holding to role playing, stressing that there is no more community to clothe the naked specialist.
Read more about this topic: Global Village (term)
Famous quotes containing the words global, village and/or theatre:
“Ours is a brand—new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village ... a simultaneous happening.”
—Marshall McLuhan (1911–1980)
“In the Corner Store, near the village center, hangs a large sign reading: ‘After 40 years of credit business, we have closed our book of Sorrow.’”
—For the State of Maine, U.S. public relief program (1935-1943)
“To save the theatre, the theatre must be destroyed, the actors and actresses must all die of the plague. They poison the air, they make art impossible. It is not drama that they play, but pieces for the theatre. We should return to the Greeks, play in the open air: the drama dies of stalls and boxes and evening dress, and people who come to digest their dinner.”
—Eleonora Duse (1858–1924)