Gerald Loeb
Loeb first became known for his book The Battle for Investment Survival, which was popular during the Great Depression and is still considered a classic. Born in 1899, Loeb began his investing career in 1921 in the bond department of a brokerage firm in San Francisco, California. He moved to New York in 1921 after joining with E. F. Hutton & Co., and became vice-chairman of the board when the company incorporated in 1962. The Wall Street Crash of 1929 greatly affected Loeb's investing style, and in his 1971 book The Battle for Stock Market Profits, he viewed the market as a battlefield. Loeb offered a contrarian investing viewpoint, in books and columns in Barron's, The Wall Street Journal, and Investor Magazine. Forbes magazine called Loeb "the most quoted man on Wall Street." He created the Gerald Loeb Award in order to foster further quality reporting for individual investors.
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