Red Cross
After leaving Westminster he briefly returned to journalism. For BBC Scotland, he presented Agenda, which was produced by Kirsty Wark. He was producer of the famous reportage by Michael Buerk of the Ethiopian famine of 1984 that inspired the Band Aid and Live Aid charity campaigns, which led him to be headhunted by the International Red Cross and Red Crescent. He was Director of Public Affairs there for 12 years, based in Geneva, Switzerland, but working worldwide in conflict and disaster zones. After relief efforts for the 1988 Armenian earthquake he was recognised with the Gold Medal of the Supreme Soviet of Armenia and the Pirogov Gold Medal of the USSR.
Read more about this topic: George Reid (Scottish Politician)
Famous quotes related to red cross:
“The Red Cross in its nature, it aims and purposes, and consequently, its methods, is unlike any other organization in the country. It is an organization of physical action, of instantaneous action, at the spur of the moment; it cannot await the ordinary deliberation of organized bodies if it would be of use to suffering humanity, ... [ellipsis in original] it has by its nature a field of its own.”
—Clara Barton (1821–1912)