George Davies (retailer) - First Entrepreneurial Steps

First Entrepreneurial Steps

In 1972 Davies launched his first business - Schoolcare, a mail order company specialising in the supply of children's school uniforms. However Schoolcare experienced problems its their bank suffered financial difficulties. Whilst the demise of Schoolcare is no more than a tiny piece in the Davies business jigsaw, it is regarded as the birthplace of another Davies trademark legacy - the "total look concept".

In 1973, he was invited to join a fast growing home-based fashion retailer called Pippa Dee which operated in a similar trading style to Tupperware, counting on a self-employed sales force of over thirteen thousand women to organise house party plan sales across the UK. Davies initially joined as Product and Design Director but very quickly became the driving force behind the sales operation. In a move that was to be reflected in his later business life, Davies left Pippa Dee amid a boardroom struggle and broken promises from other directors.